Kristi Crum
Rock Dental Brands

The Power of Women in Dentistry –
A WinDSO Panel Discussion

Thursday, July 29, 2021
5:30 PM – 6:15 PM


Kristi Crum, CEO of Rock Dental Brands, leads the strategic performance and growth for over 85 multi-specialty dental clinics across Arkansas, Missouri and Tennessee. Founded with a vision to deliver the highest quality care possible, Rock Dental Brands is designed to help clinics thrive by providing centralized practice management services, which allow dentists and specialists to concentrate solely on patient care.


Headquartered in Little Rock, Arkansas, Rock Dental Brands provides general and specialty dental care and operates under multiple brands, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental & Impact Dental Specialists.


With nearly 20 years of professional experience, Crum is known for maximizing operational excellence and brand awareness. At Rock Dental Brands, Crum has helped expand operations to partner with over 55 doctors and 600 clinical staff to provide affordable dental care, with an unmatched patient experience, to more than 350,000 patients each year.


Prior to joining Rock Dental Brands in 2019, Crum spent nearly two decades in the telecom industry. With 17 years successfully climbing the ranks at Verizon, the largest telecom company in the United States, Crum held numerous executive-level positions, including President of the South Central Region, as well as Vice President of Marketing & Distribution Strategy.


Crum is a native Arkansan who began her career in Little Rock with the legacy Alltel Corporation. Through her career, Crum has lived on both the East and West Coasts, and she is proud to have made her way back to Arkansas where she has settled in Little Rock with her twin boys, Conner and Carson.