Breakout Session: Digital Marketing Hacks to Drive Patient Acquisition
Thursday, July 29, 2021
2:00 p.m. – 3:30 p.m.
Andrew Floyd is VP Customer Acquisition & Growth at SmileDirectClub. In this role, Andrew leads our Media and CRM teams to drive our customer acquisition, retention, and innovation strategies. He is responsible for developing a cohesive end-to-end customer journey, planning and continuing to advance our innovation across all digital marketing channels and actively leading the full funnel strategic media planning. He is leading the Company to develop the best customer acquisition practices and world class digital work. Andrew comes to SmileDirectClub with 15+ years of experience in Digital Marketing and most recently was responsible for leading Digital Marketing at Walmart.
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