Rand Schulman, DMscore

Rand Schulman
Chief Executive Officer


Technological Innovation in the DSO Space
Friday, July 15, 2022
12:30 p.m. – 1:00 p.m.



Rand is a serial entrepreneur leading several IPOs and exits and is a pioneer in digital analytics and big data. He heads DMscore analytics as CEO.  Rand is the CEO/ founder of the first SaaS-based web-analytics company, Keylime, acquired by Yahoo! and the founding CMO of analytics company WebSideStory through its IPO, now Adobe Analytics. He has been a director and executive officer of numerous other data & digital intelligence companies including IBM/Unica. Rand is a co-founder of the Digital Analytics Association and emeritus director; teaches analytics at well-known universities and is a highly regarded author on digital topics. He is a frequent speaker at DSO & dental conferences.  He graduated from University of the Pacific with BA in Literature.