Marketing Workshop

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Attracting the Right Kind of Patients (Internally and Externally)


This workshop offers a comprehensive exploration of patient attraction and retention strategies in the healthcare industry, complemented by invaluable insights from a panel of top CEOs in the dental space. Attendees will delve into marketing and operational tactics while also benefiting from the expertise and real-world experiences shared by influential industry leaders, enhancing their understanding and application of these crucial concepts.


By delving into brand positioning, refreshing strategies, and tailored marketing methodologies for diverse patient demographics, attendees gain a nuanced understanding of building and maintaining a strong patient base. Moreover, the workshop emphasizes the alignment between marketing and operations, providing tools like checklists, communication sheets, and accountability charts to ensure a cohesive and integrated approach. Attendees leave empowered with actionable strategies, a refined understanding of their target audience, and a clear roadmap to elevate their clinic’s marketing and operational efficiency for attracting and retaining the right patients.

 Hosted by Gary Bird & Dee Fischer

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