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Compliant Dental Advertising in Texas

14:46 02 May in External Publications
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By Brian Colao
Published by North Texas Dentistry

One of the most effective ways to attract new patients to a dental practice is through dental advertising. There are many forms of dental advertising including print ads, radio ads, video ads, direct mailers, practice signage, websites, patient testimonials and many forms of social media. However, there are numerous regulations that govern dental advertising and the failure to follow the regulations can lead to dental board complaints that can result in costly fines, discipline and even revocation of a dentist’s license. Advertising is broadly defined by the regulations to include virtually any communication designed to obtain new patient business. This article, published in North Texas Dentistry, will address some of the key components to a compliant advertising plan.

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ADVERTISING DISCLAIMER: Laws vary from state to state and are subject to change, which could affect the accuracy of the information available in this video. The material in this video is not legal advice or a substitute for your own legal counsel. You should consult an attorney for advice regarding your individual situation and should not act on the information contained in this video without receiving professional, individualized, legal counsel. As part of our service to you, we regularly compile short reports on new and interesting development and the issues the developments raise. Please recognize that these reports do not constitute legal advice and that we do not attempt to cover all such developments. Rules of certain state supreme courts may consider this advertising and require us to advise you of such designation. Your comments are always welcome. © 2019 Dykema Gossett PLLC.